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Sci-Bono Discovery Centre

Typology Science Museum, Educational Facilities Location Newtown, Johannesburg Architects MMA Architects | lbonico + Sack Architects | Urban Designers Completion Date 2009

SCIBONO_Web_1

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied from a newspaper or the internet. The are likely to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments. Lorem ipsum and its many variants have been employed since the early 1960ies, and quite likely since the sixteenth century. Most of its text is made up from sections 1.10.32–3 of Cicero’s De finibus boron et malorum (On the Boundaries of Goods and Evils; minibus may alspo be translated as purposes). Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit is the first known version (“Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It was found by Richard McClintock, a philologist, director of publications at Hampden-Sydney College in Virginia; he searched for citings of consectetur” in classical Latin literature, a term of remarkably low frequency in that literary corpus.